Top officials are privately talking about ideas that would change the entire look and identity of the team for the 2007 season - from the name to the colors to the logos to the uniforms.
At the least, it seems likely the word "Devil" will be dropped, as it already is in some official team references. Then a decision has to be made whether to continue associating Rays with the sea creatures or to connect with the sun. Or there could be a new name, such as the Tampa Bay Tarpons.
The Tampa Bay Tarpons? Really? No one else sees a laughingstock in the making here? Do I have to spell it out for them?